Content Effectiveness Engine™ | Impactful Identity
NEW Excel & Google Sheets Template

Most content tools show what happened.
This one shows what to do about it.

Paste your content data once and instantly see content scores, opportunity rankings, funnel drop-offs, topic ROI, and 5 live KPIs — no analyst, no formulas to write.

$57 $97 · one-time · yours forever
8 analytics modules 1,082 live formulas 1 data paste Excel & Google Sheets Setup in under 30 min
Content Effectiveness Engine™ Command Center
🎁 Free Starter Template

Not ready to buy? Start here for free.

The free version gives you the Command Center so you can see exactly how the system works before committing to the full version.

What’s included free

  • Command Center with 5 live KPIs auto-calculated
  • Health Score per article
  • Traffic Tier + Content Stage badges
  • 405 working formulas
  • Excel + Google Sheets compatible
  • Same single-paste setup as the full version
Download Free Template →

No email required · Instant download · Google Sheets & Excel

The free template shows you the Command Center. The full $57 system adds 7 more modules — Content Funnel, Topic ROI, Opportunity Finder, Content Score, Optimization Log, Internal Link Tracker, and Compounding Tracker — plus 3 built-in calculators, all from one paste.

Free version of the Content Effectiveness Dashboard
The Problem

You publish content. But do you know which pieces are actually working?

Most tools show sessions and rankings. They never tell you which article to fix next, which topic is wasting your time, or where readers drop before converting.

✗ Without this system
  • Sessions and engagement with zero context or benchmark
  • No idea which articles to update, scale, or cut
  • Topic clusters built on gut feel, not conversion data
  • High-traffic pages at 1% conversion — with no diagnosis
  • Hours spent manually reviewing content every month
✓ With this system
  • Every article auto-scored A to D — ranked by priority
  • Specific action per page: Scale, Optimise, Fix CTA, Monitor
  • Topic ROI shows which clusters drive revenue, not just traffic
  • Content funnel shows exactly where readers drop before converting
  • Monthly content review done in under 5 minutes
Content Effectiveness Engine insight cards
What’s Inside

8 modules. 1,082 live formulas. One paste to run them all.

Each module answers a specific question your content strategy needs answered — automatically, the moment you paste your data.

All 8 modules inside the Content Effectiveness Engine
📊

Command Center

5 top-level KPIs: Total Sessions, Impressions, Avg Conv. Rate, Avg Health Score, Total Conversions. Full content table ranked by Health Score.

🔀

Content Funnel

4 stages: Discovery → Engagement → Trust Building → Conversion. Benchmark rate at each stage. Shows exactly where readers drop off.

🎯

Topic ROI

Groups articles by topic cluster. Shows Conv. Rate, Revenue, Rev/Session, and Buyer Intent per cluster. Tells you exactly where to invest your next article.

🔍

Opportunity Finder

Articles auto-ranked by Opportunity Score. Shows Sessions, Conv. Rate, Eng. Rate, Health Score, Diagnosis, and Recommended Action per article.

📈

Compounding Tracker NEW

12-month session tracker per article. Auto-calculates Growth % and Compounding Score. Identifies your evergreen assets worth protecting and promoting.

Content Score NEW

Weighted: 30% traffic + 25% engagement + 25% conversion + 20% backlinks. Auto-ranked A to D per article.

📝

Optimization Log NEW

Log every content change made. Session and CTR change auto-tracked. Builds your playbook of what works.

🔗

Internal Link Tracker NEW

Tracks inbound and outbound links per article. Auto-calculates Link Density. Flags pages below benchmark (≥3 inbound, ≥2 outbound) with recommended actions.

🧮

Calculators

3 built-in calculators: Content ROI, Opportunity Score, and Health Score. Quantify and communicate your content’s business value without a spreadsheet analyst.

How It Works

No APIs. No plugins. No analyst.

Export your data, paste into the yellow input sheet, and all 8 dashboards update instantly. Total setup: under 30 minutes.

3-step setup: Export, Paste, Decide
Who It’s For

Built for teams who measure content seriously.

Not for vanity-metric trackers. For people who need to know what’s actually working.

Who the Content Effectiveness Engine is built for
How It Compares

One system vs. four alternatives — all of which fall short.

Most teams use generic KPI dashboards, SaaS tools, or Notion docs. Here is where each one fails.

Content Effectiveness Engine vs alternatives
Free vs. Full System

Free starter or full system?

Both work with the same single data paste. The full system goes further — and costs less than one month of any SaaS alternative.

Free vs full Content Effectiveness Engine
Get the Full System

Stop guessing which content is working.
Start knowing what to fix.

One payment. Instant download. Works in Excel and Google Sheets.
No subscriptions, no setup calls, no analyst required.

$57 $97
Limited launch price · One-time · Yours forever
Download Now — $57 →
Instant download Excel + Google Sheets 1,082 live formulas One-time payment 30-day guarantee Lifetime updates
FAQ

Common questions

The free version includes the Command Center with 5 top-level KPIs, Health Score per article, and 405 formulas. The $57 full system adds 7 more modules: Content Funnel, Topic ROI, Opportunity Finder, Content Score (A–D grading), Optimization Log, Internal Link Tracker, and Compounding Tracker — plus 3 built-in calculators. 1,082 total live formulas.
No. Export your GA4 sessions report and Search Console CTR data, paste into the yellow input sheet, and everything updates automatically. If you can use Excel or Google Sheets, you can use this.
Yes. Both the free and paid versions work in Microsoft Excel and Google Sheets. All 1,082 formulas are compatible with both platforms.
You need a GA4 sessions report (CSV export) and a Search Console CTR export. Any SEO tool CSV also works for backlink data. No API connections or plugins required — just standard exports.
Under 30 minutes the first time. After that, your monthly content review takes under 5 minutes — paste new data and all 8 dashboards update instantly.
No. One payment of $57, yours forever. No recurring fees, no account required, no lock-in. Lifetime updates included — whenever the template is improved, you get the new version free.
Yes. 30-day money-back guarantee. If you set it up and it doesn’t work for your content setup, email for a full refund — no questions asked.
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