GA4 Marketing Intelligence Dashboard | Impactful Identity
GA4 Excel Template

Most GA4 dashboards show numbers.
This one shows what to fix.

Paste your GA4 export once and instantly see content scores, conversion opportunities, channel ROI, and 24 live KPIs — no analyst needed.

$47 $97 · one-time · yours forever
GA4 Marketing Intelligence Dashboard
6 analytics modules
·
710 live formulas
·
1 data paste
·
Excel & Google Sheets
·
Setup in under 20 min
🎁 Free Starter Template

Not ready to buy? Start here for free.

The GA4 Starter Template gives you the core dashboard structure so you can see exactly how it works before committing to the full version.

  • Executive overview with 12 core KPIs
  • Basic channel performance snapshot
  • Works with your real GA4 export data
  • Excel + Google Sheets compatible
  • Same paste-and-go setup as the full version
Download Free Template →

No email required · Instant download · Google Sheets & Excel

Simple 3-step setup

The free template shows you the basics. The full $47 dashboard adds 5 more modules, content scoring, growth opportunity finder, channel ROI and 710 live formulas — all updating from one paste.

The Problem

GA4 gives you data. Not answers.

You export a report, stare at rows of numbers, and still don’t know what to do next.

Without this dashboard

  • Sessions and pageviews with zero context
  • No benchmark — is 38% bounce good or bad?
  • Top pages listed but no idea which to improve
  • Channel data with no ROI comparison
  • Hours spent building reports. Every week.

With this dashboard

  • Every metric colour-coded against benchmarks
  • Specific action for every underperforming page
  • Content scored and ranked automatically
  • Channel ROI with ROAS and CPA built in
  • Monthly review done in under 5 minutes
Problem vs Solution
What’s Inside

6 modules. 710 live formulas.
One paste to run them all.

All 6 modules

Executive Overview

24 live KPIs with month-over-month change arrows. 4 automated insight cards. Channel snapshot.

Content Performance Engine

Auto content score: sessions + engagement + conversions. Benchmarked. Ranks all 20 pages.

Growth Opportunity Finder

Opportunity score per page. High traffic + low conversion flagged with a specific action to take.

Channel ROI Analyzer

Enter ad spend and ROAS auto-calculates. CPA, Revenue/Session, composite ROI score ranked.

Conversion Funnel

7-stage funnel from session to revenue. Drop-off % at every step vs your actual benchmark rate.

Traffic Intelligence

Channel share of sessions and revenue. Efficiency score per channel. 12-month trend + MoM.

How It Works

No APIs. No plugins. No analyst.

Export from GA4, paste into the yellow cells, and all 6 dashboards update instantly. Total setup: under 20 minutes.

3-step setup
Who It’s For

Built for marketers who want insights.
Not just reports.

Who the dashboard is for
The Difference

Typical GA4 dashboard vs. this one.

Most dashboards are glorified exports. This one tells you what to actually do next.

Comparison chart
FAQ

Common questions

What’s the difference between free and paid?

The free starter has 12 KPIs and a basic overview. The $47 version adds 5 more modules, content scoring, growth opportunity finder, channel ROI and 710 live formulas.

Do I need technical skills?

No. Export your GA4 data, paste into the yellow cells, and everything updates. If you can use Excel, you can use this.

Does it work in Google Sheets?

Yes. Both the free and paid versions work in Excel and Google Sheets. All formulas are compatible with both.

Do I need ecommerce tracking in GA4?

No. Revenue fields are optional. The dashboard works fully without ecommerce — those columns simply stay empty.

How long does setup take?

Under 20 minutes the first time. After that, your monthly review takes less than 5 minutes — just paste new data.

Is this a subscription?

No. One payment of $47, yours forever. No recurring fees, no account required, no lock-in.

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